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Archive for April 2009

Link: P&G forecasts ‘buyer’s market’ in advertising Too bad I’m on the agency side. In the long run, this is a bad thing for the Advertising industry. Companies- big, important ones that others look to for guidance- are telling everyone that advertising is not that important. That it’s expendable. Well guess what? It ain’t. Unless […]

April 20th, 2009

Well, it IS 4/20

Pizza Hut Hiring Summer Twitter Intern

This video makes no mention of the Volt, or even of automobiles. But it still drives people to the website. Good or bad campaign?

Rebranding campaigns are a tricky beast. On the one hand, it’s easy to go in with the mindset that you can’t do any worse than your past attempts. But if you want it to really be successful, you put everything you have out there and leave it all in the ring. There’s not too much […]

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