the frequency a kenny chung blog

Archive for June 2010

Is the Metropolitan Transit Authority (MTA) in the process of a rebranding campaign? Everyone knows they could use some good press (there’s only so much news you can read about budget cutbacks or more potential fair hikes). I usually use Tuesdays to critique NYC Subway advertisements, but today something else caught my eye. Take a […]

ZYNC is a charge card that American Express launched last year. The target demographic is younger adults and teens (you can read more details about ZYNC in this article). The thing about younger target audiences is that it’s hard for established/traditional (read: older) companies to find a way to connect with them through the right […]

Locusts are the farmers’ plague. They swarm together and once they create groups, they multiple quickly. Left to their own devices, they can decimate entire crop fields. Their impact has been so severe that pesticides are designed specifically for locust population control. But studies as recent as 2009 have shown that when locusts swarm together, […]

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