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Archive for March 2013

The following notes are from the presentation titled “For Good Measure: Brand Measurement in a Digital World” at SES NY from Wednesday, March 27, 2013. Note that these are just my notes, and I am not necessarily endorsing any strategies, tactics or POVs stated therein. Dollar shift from TV to in-stream not happening because lack […]

The following notes are from the presentation titled “Spy vs Spy: Key Insights to Outperform the Competition” at SES NY from Wednesday, March 27, 2013. Note that these are just my notes, and I am not necessarily endorsing any strategies, tactics or POVs stated therein. Freemium content is a big threat, especially Google products. #sesny […]

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