As soon as I heard about Puma City coming to Boston’s Fan Pier, I knew I had to go. More than a standard pop-up store, it’s an experience. Live DJs on selected nights, dedicated Puma stores, bars, rooftop views- this place has it all.
Why I think it’s awesome: Brand awareness. Puma sure isn’t the biggest dog in the fight, but hell if this doesn’t bring them closer to the forefront. How many times does a person get to see something like this in person? People will have an amazing experience there and associate those good feelings with the Puma brand. And a few sales here and there sure don’t hurt! A wise investment by Puma.
They take it down and bring it all over the world. Be sure to catch it before it leaves Boston on May 16th.