the frequency a kenny chung blog

Posts tagged ‘Social Media’

Survivor was the first hit reality show in the United States (if you don’t count MTV’s The Real World), and with it, came many implications for the way viewers consumed content. Outside of news and game shows, it was the first time a lot of consumers were actively watching “real” people – People they could […]

September 24th, 2013

The Medium is Still the Message

Communication scholars are sure to be familiar with Marshall McLuhan’s famous phrase “The medium is the message”. In lay terms, McLuhan proposed that how you convey a message to your audience is just as important as the message itself. For instance, McLuhan believed that television viewers were less objective and less literate than readers of […]

Yelp seems to polarize most mixed company. There are some who are part of the “Elite” (myself included) who think of Yelp as a social club with private events and great food. There are business owners who love their high Yelp ratings for providing incremental business and digital word-of-mouth. There are also the owners who […]

The following notes are from the presentation titled “For Good Measure: Brand Measurement in a Digital World” at SES NY from Wednesday, March 27, 2013. Note that these are just my notes, and I am not necessarily endorsing any strategies, tactics or POVs stated therein. Dollar shift from TV to in-stream not happening because lack […]

Note: Like my last post regarding the Newtown shooting, I am not intending to make light of the tragedy that occurred or the 26 lives lost. This post is written strictly from the perspective of a mass communications scholar. 1) United States vs. China On literally the same calendar date as the Newtown shooting, a […]

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