Here’s a recap of my thoughts on the commercials that aired during Super Bowl 48. Overall, I thought it was a pretty lackluster year. I went out of my way to not watch any of them beforehand (except some for work). Thoughts below:
- Most of the car commercials were weird for the sake of being weird, or just complete misses.
- Microsoft had a pretty damn heartwarming commercial (I actually recognized the cochlear implant clip from reddit a few years ago).
- I don’t know who Cure is, but I hate them.
- Budweiser went for half quality, half quantity. The Arnold ping pong and the homecoming one were the better ones.
- Fox did a pretty good job at building interest in the new season of 24.
First time in a long time I haven't cracked a smile at any Doritos Super Bowl commercials. #SBAds #BrandBowl #SB48
— Kenny Chung (@kennySHARKchung) February 3, 2014
THAT was the Budweiser ad everyone was raving about? So lowest common denominator. But I guess that's Budweiser's brand. #SBAds #BrandBowl
— Kenny Chung (@kennySHARKchung) February 3, 2014
Jack Bauer answers Dylan's "What's more American than America?" by shooting holes into a union jack. #SBAds #BrandBowl #SB48
— Kenny Chung (@kennySHARKchung) February 3, 2014
While everyone zigs with American pride Super Bowl commercials, Jaguar zags with British pride http://t.co/ayrM4GCMc7 #GoodToBeBad #SBAds
— Kenny Chung (@kennySHARKchung) February 3, 2014
Great Microsoft commercial. They really need some feel-good branding. #SBAds #BrandBowl #SB48
— Kenny Chung (@kennySHARKchung) February 3, 2014
Butterfinger should've made their hashtag #NutButtAndChoco instead. #SBAds #BrandBowl #SB48
— Kenny Chung (@kennySHARKchung) February 3, 2014
"We're going to New Jersey!" Probably the only time that's been uttered with enthusiasm. #SBAds #BrandBowl #SB48
— Kenny Chung (@kennySHARKchung) February 3, 2014
Chrysler consistently makes good Super Bowl commercials. Wasn't spectacular but hey, Bob Dylan. #SBAds #BrandBowl #SB48
— Kenny Chung (@kennySHARKchung) February 3, 2014
Budweiser should've combined their commercials and gave that soldier a homecoming with a stretch Hummer and ping pong with Arnold #SBAds
— Kenny Chung (@kennySHARKchung) February 3, 2014
1999 called, Kia. They want their cultural references back. #SBAds #BrandBowl #SB48
— Kenny Chung (@kennySHARKchung) February 3, 2014
A shame that they trimmed the Axe Peace commercial down to 0:30. Really is one of the better ones this year. #KissForPeace #SBAds #BrandBowl
— Kenny Chung (@kennySHARKchung) February 3, 2014
Audi with the first decent car commercial. Didn't seem very on-brand though. #SBAds #BrandBowl #SB48
— Kenny Chung (@kennySHARKchung) February 3, 2014
Bruno Mars featuring the Red Hot Chili Peppers, aka Bruno Mars didn't have enough crossover appeal.
— Kenny Chung (@kennySHARKchung) February 3, 2014
Cringing hard at those Cure commercials. #SBAds #BrandBowl #SB48
— Kenny Chung (@kennySHARKchung) February 3, 2014
#AmericaIsDiabetes #SBAds #BrandBowl #SB48
— Kenny Chung (@kennySHARKchung) February 3, 2014
Geico can't even be bothered to create a new commercial for the Super Bowl? #SBAds #BrandBowl #SB48
— Kenny Chung (@kennySHARKchung) February 3, 2014
All of these car commercials so far have missed the mark. #SBAds #BrandBowl #SB48
— Kenny Chung (@kennySHARKchung) February 3, 2014
Bud Light's only selling point is the fact that you can re-cap it and stop drinking crap beer. Sounds about right. #SBAds #BrandBowl
— Kenny Chung (@kennySHARKchung) February 3, 2014
Honda actually paid money to air that commercial? #SBAds #BrandBowl
— Kenny Chung (@kennySHARKchung) February 3, 2014
Honda actually paid money to air that commercial? #SBAds #BrandBowl
— Kenny Chung (@kennySHARKchung) February 3, 2014
Bono. Bank of America. AIDS. Three of the worst things on the planet. #SBAds #BrandBowl
— Kenny Chung (@kennySHARKchung) February 3, 2014
Bud Light, I was with you until OneRepublic. #SBAds #BrandBowl
— Kenny Chung (@kennySHARKchung) February 3, 2014
Need for Speed: The Jesse Pinkman Story #SBAds #BrandBowl
— Kenny Chung (@kennySHARKchung) February 2, 2014
I'm so glad I'm not in Chevy's target demographic. #SBAds #BrandBowl
— Kenny Chung (@kennySHARKchung) February 2, 2014
That Maserati commercial was so full of itself. #SBAds #BrandBowl
— Kenny Chung (@kennySHARKchung) February 2, 2014
Reggie Watts! #SBAds
— Kenny Chung (@kennySHARKchung) February 2, 2014
