the frequency a kenny chung blog

Here’s a recap of my thoughts on the commercials that aired during Super Bowl 48. Overall, I thought it was a pretty lackluster year. I went out of my way to not watch any of them beforehand (except some for work). Thoughts below:

  • Most of the car commercials were weird for the sake of being weird, or just complete misses.
  • Microsoft had a pretty damn heartwarming commercial (I actually recognized the cochlear implant clip from reddit a few years ago).
  • I don’t know who Cure is, but I hate them.
  • Budweiser went for half quality, half quantity. The Arnold ping pong and the homecoming one were the better ones.
  • Fox did a pretty good job at building interest in the new season of 24.


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