the frequency a kenny chung blog

It’s no secret that Android phones will soon be flooding the market. The latest product in this category is the myTouch phone from T-Mobile.

From the looks of their commercial, it seems like a solid product and another entrant in the long line of supposedly serious iPhone competitors.

However, what is their target audience? I assumed that since I’d been seeing these commercials a lot (no matter what program I was watching) that I was within the target demo. But then again, look at who’s in the commercials.

Whoopi Goldberg, for one. As far as I’m concerned, the last time she was relevant was when she was in the movie Ghost. But now she’s hosting The View, which is for older women.

Phil Jackson is also in this commercial. Former Chicago Bulls coach and current LA Lakers head coach. Are viewers who aren’t basketball fans supposed to know who he is?

And the last person in this ad is Jesse James from the show West Coast Choppers. I don’t watch the show, but I assume the audience is mostly male. I didn’t even recognize him in the commercial. I actually thought it was Fred Durst.

And the commercial is set to song by (the artist formerly known as) Cat Stevens. So obviously, they’re trying to target an older audience… who is both female and male… who watches basketball, TV shows about building bikes, and The View.

The other major point of the commercial is that customization is the key feature of the phone. While that’s all well and great for young people who like to have individualized everythings, I don’t think adults particularly care for a cartoon vampire caricature of themselves on the back of their phone.

But hey, maybe when I grow up some more that’s what I’ll want.

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