Encore Dance Team "Sweet Dreams"
The Encore Dance Team is one of Boston University's premiere dance troupes. The group planned an event titled "Sweet Dreams" to take place on March 2009. Advertising for the on-campus event was to take place throughout all of March and consisted of two large size cardboard posters, along with smaller glossy prints for indoor areas.
Encore commissioned the Boston University AdClub to handle the creative work. The designs were primarily a joint collaboration between Nicholas Keeney and Kenny Chung. Our team was awarded the "Large Format" award by BU AdClub.
Encore Sweet Dreams Poster Concept
The silhouettes were actually vectors created from photographs of actual Encore dancers. Because the show was named after Marilyn Manson's version of the track "Sweet Dreams," the musical notes depict the opening guitar riff of the song.
Encore Sweet Dreams Poster Execution
The two large sized cardboard posters were displayed on two of the highest traffic areas on the Boston University campus (Warren Towers and the George Sherman Union). Smaller glossy posters were available for indoor display (bulletin boards, walls, etc.). A black & white version of the poster was also used to create printed fliers that were given out by Encore members.