Contact Me!
Kenny Chung is a digital marketing director from Brooklyn, NY with a background in advertising and creative direction from Boston University. He most recently worked at Huge.
Additionally, Kenny is a concert photographer, omnivore, Time Magazine's Person of the Year for 2006, and he holds the same number of Tour de France titles as Lance Armstrong.
In his spare time, he plays the guitar/bass/banjo/ukulele/drums, listens to NPR, and writes scathing Yelp reviews.
Kenny blogs semi-regularly at The Frequency According to Kenneth and can be reached at ksc@kennychung.net
Gibson Guitars Signature Series Print Ads
This print ad campaign was created as a concept for Gibson Guitars Signature Series. The target publications would be glossy print music magazines, such as Guitar World. The body copy incorporates the US Marine Rifleman's Creed in an attempt to emphasize the sense of personal identity that players have with their guitars. Three guitarists (Dave Grohl, Tom DeLonge and Slash) are included in this campaign.
Note: This ad campaign was created in Photoshop for a Communication Design college course. These ads were not commissioned by Gibson Guitars or any publication. I do not own the rights to these photos and have not made a profit off of these photos. I'm very flattered at the feedback I've received for these works though!
Gibson Guitars Dave Grohl Ad
This series of ads was inspired by the release of the DG-335 Dave Grohl signature semi-hollow guitar from Gibson. Dave Grohl, the lead singer of the Foo Fighters (and former Nirvana drummer), was the perfect frontman for the signature line.
Gibson Ad Magazine Mockup
A mockup of what the Dave Grohl ad would look like in a print magazine.
Gibson Guitars Tom Delonge Ad
The second in this ad campaign featured Tom DeLonge of blink-182 and Angels & Airwaves fame. Each of these ads features the same body copy, and prominently features the artist's guitar (Tom DeLonge Signature) and a call to action to visit the official Gibson Guitars website.
Gibson Guitars Slash Ad
The last in this series includes the legendary Guns N' Roses guitarist Slash. As with the previous two designs, both the musician and the instrument are the stars of the ad. This one features the Slash Signature Les Paul.
