Contact Me!
Kenny Chung is a digital marketing director from Brooklyn, NY with a background in advertising and creative direction from Boston University. He most recently worked at Huge.
Additionally, Kenny is a concert photographer, omnivore, Time Magazine's Person of the Year for 2006, and he holds the same number of Tour de France titles as Lance Armstrong.
In his spare time, he plays the guitar/bass/banjo/ukulele/drums, listens to NPR, and writes scathing Yelp reviews.
Kenny blogs semi-regularly at The Frequency According to Kenneth and can be reached at ksc@kennychung.net
1st Light Festival 2008
The 1st Light Festival is an annual tradition for the Town of Brookline, Massachusetts. Outdoor advertising for the festival was to begin in November and print materials (including streetlight banners, posters, kiosks, and more) were to be installed in 6 different neighborhoods (Brookline Village, Coolidge Corner, JFK Crossing, Putterham Circle, St. Mary's Station, and Washington Sq). The client requested a complete rebranding for the festival, including new signature colors, logo and overall brand consistency across all print pieces. This campaign spanned several months in the latter half of 2008, culminating in the actual festival during the first week of December. These designs were implemented again for the 2009 1st Light Festival.
The client was the Town of Brookline, MA and the agency of record was BU AdLab. Account Executive was Alexis Kinsley and the Head Copywriter was Tessa Kohn. Kenny Chung was lead Art Director for this project. Our work earned us the AdLab 2008-2009 award for "Best Rush Job".
1st Light Festival Street Light Banners
These 60″ by 30″ vinyl banners were the staple of the 2008 1st Light Festival campaign. With a 2 month turnaround (from conception to execution), these posters played a large role in the rebranding of the festival. The Town of Brookline Steering Committee decided to reuse the designs for the 2009 Festival.
1st Light Festival Street Light Banners
The rebranding strategy began with this snowflake icon. The idea was to create some iconography that people would associate with all things related to the 1st Light Festival. The snowflake was designed in Adobe Illustrator and used in all print materials for the campaign.
1st Light Festival Store Front Posters
These posters were displayed in businesses participating in and supporting the 1st Light Festival. The same design was used for the 32″ x 45″ vertical kiosk posters located all across Brookline. These posters Were accompanied by the Event Brochure.
1st Light Festival Event Brochure
These 11″ by 17″ glossy quad-fold brochures served as a comprehensive guide to all events taking place in all six neighborhoods on the night of the festival. One of the major challenges was finding room for all scheduled events and sponsors. These were available to the public in kiosks located in major pedestrian traffic locations, such as the Coolidge Corner T Station.
1st Light Festival Newspaper Ad
This 11″ x 21″ full page newspaper ad ran in the Brookline Tab two weeks before the 1st Light Festival in the November 20, 2008 edition. It was featured on the back cover of the paper. The Brookline Tab is a free newspaper available at boxes and businesses around Brookline.
1st Light Festival Promotional Flier
These 5″ x 7″ postcards were available at participating local businesses around Brookline to spread awareness of the 1st Light Festival starting in November.
1st Light Festival Scavenger Hunt Pass
This one was made specifically for the children. The 1st Light Festival Scavenger Hunt was a week-long event where kids could bring their passport to local businesses to receive a sticker. Five unique stickers would earn them a prize. This was double sided glossy card, with color on one side.
