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Archive for April 2014

April 29th, 2014

What Pro Wrestling Can Teach Advertisers About Kayfabe

Survivor was the first hit reality show in the United States (if you don’t count MTV’s The Real World), and with it, came many implications for the way viewers consumed content. Outside of news and game shows, it was the first time a lot of consumers were actively watching “real” people – People they could […]

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