Branding

Survivor was the first hit reality show in the United States (if you don’t count MTV’s The Real World), and with it, came many implications for the way viewers consumed content. Outside of news and game shows, it was the first time a lot of consumers were actively watching “real” people – People they could […]

The following notes are from the presentation titled “For Good Measure: Brand Measurement in a Digital World” at SES NY from Wednesday, March 27, 2013. Note that these are just my notes, and I am not necessarily endorsing any strategies, tactics or POVs stated therein. Dollar shift from TV to in-stream not happening because lack […]

NASA is great at social media! Oh wait, the video above was created by someone who couldn’t stand how bad NASA was at social media. On the one hand, this does show that NASA has fans and supporters passionate enough about the direction and future of aerospace research to take it upon themselves to improve […]

We all associate celebrities and public figures with brands and products. There’s Jared from Subway, Justin Long and Apple, Paul Reiser and AT&T One Rate Plus. OK, that last one was a joke, but true (though I’m sure this newest generation is neither familiar with the actor or service… or touch-tone phones). Sometimes, a person […]

ZYNC is a charge card that American Express launched last year. The target demographic is younger adults and teens (you can read more details about ZYNC in this article). The thing about younger target audiences is that it’s hard for established/traditional (read: older) companies to find a way to connect with them through the right […]