the frequency a kenny chung blog

February 5th, 2012
according to
Great game. Congrats to the New York Giants. But to the majority of the creative ad agencies tonight, shame on you. #SBAds #brandbowl
10:04 PM Feb 5th
B.D. Wong is back! This NBC show “Awake” actually looks promising. But then again, it’s NBC. #SBAds
9:41 PM Feb 5th
That Samsung commercial started out boring and old, but once The Darkness kicked in, it was awesome. #SBAds
9:26 PM Feb 5th
Adriana Lima redux with the Kia commercial. That was kinda hilarious. #SBAds
9:20 PM Feb 5th
Two good commercials. Hyundai and Budweiser. If only the first three quarters had commercials like these. #SBAds
9:14 PM Feb 5th
Nostalgia attack with that Metlife commercial. Not much substance though. #SBAds
9:07 PM Feb 5th
That commercial about NFL safety wasn’t the sexiest topic, but it was done well. That Time Warner spot was a waste of Ricky Gervais. #SBAds
9:02 PM Feb 5th
Jerry Seinfeld is not relevant anymore. #SBAds
8:45 PM Feb 5th
That Toyota commercial wasn’t bad. Not all the jokes hit, but it was a valiant effort. #SBAds
8:43 PM Feb 5th
Surprised that people actually like the Clint Eastwood Chrysler commercial. I thought it was so blatant & trying way too hard to be AMURRCA! #SBAds
8:42 PM Feb 5th
As far as the objectification of women goes, that Fiat commercial was a lot better than the Teleflora one. #SBAds
8:40 PM Feb 5th
Drew Brees Chase commercial was good, but not Super Bowl worthy. Ford + Derek Jeter just needs to stop trying. #SBAds
8:31 PM Feb 5th
Chrysler trying to recreate last year’s patriotic sentiment with this Clint Eastwood spot. Lightning didn’t strike twice. Eminem was better.
8:21 PM Feb 5th
For the second year in a row, Ford’s marketing strategy for the Super Bowl is “Derek Jeter”. Seriously, stop wasting money.
7:54 PM Feb 5th
Doritos is the big winner so far in the 2nd quarter. The only 2 good commercials… Wait, did E-trade just make a baby pedophile joke?
7:44 PM Feb 5th
It’s funny watching Scarlett Johansson as Black Widow armed with only a pistol. Batman in the Justice League, she is not.
7:39 PM Feb 5th
7:35 PM Feb 5th
BTW, if you haven’t seen the OK GO music video featuring the Chevy Sonic, here’s the @reddit thread about it-…
7:34 PM Feb 5th
Dear H&M, you do realize this is a FOOTBALL game, right?
7:20 PM Feb 5th
Seriously? Chevy is running an ad that they didn’t even create specifically for the Super Bowl? Google can get away with it; Chevy cannot.
7:08 PM Feb 5th
First quarter of #SBAds has been disappointing. If I had to choose (with a gun to my head), the Chevy 2012 ad is so far the best one.
7:06 PM Feb 5th
Best Buy sucks, but that Zynga Words with Friends gag was hilarious.
6:54 PM Feb 5th
Bud Light Platinum is the first commercial of #SBXLVI. Calling it now – most unintentionally hilarious commercial of the night.
6:40 PM Feb 5th
Is Kelly Clarkson being accompanied by the Best Buy backup choir?
6:18 PM Feb 5th
Adrian Brody has a hell of a goatee.
6:13 PM Feb 6th
February 6th, 2011
according to
These are some of the most disappointing commercials I’ve ever seen. The car ads (especially Ford) are missing the mark left & right. #SBAds
7:21 PM Feb 6th
I really wish that Motorola Xoom commercial was better. Any ad that takes subtle stabs at Apple and their cult-ure is worth creating. #SBAds
7:30 PM Feb 6th
Did Ford seriously pay for TWO of those Derek Jeter/Empire State of Mind “New York” spots? Someone really needs to be fired for that. #SBAds
8:06 PM Feb 6th
This Black Eyed Peas Super Bowl halftime show is like one gigantic commercial for autotune. But wait, isn’t 2008 actually 2000 and late now?
8:13 PM Feb 6th
Wait, WHAT? Did Slash just make a cameo for the f’n Black Eyed Peas?! What a huge waste of Sweet Child of Mine. For shame, Slash. For shame.
8:16 PM Feb 6th
Was there a buy-two-get-one-free deal on Super Bowl ads? There is no other explanation for why I just watched that Ford/Jeter ad THREE times
8:29 PM Feb 6th
Did that Groupon commercial just make light of the struggle of the Tibetans? Can’t decide if that’s worse than the LivingSocial crossdresser
8:51 PM Feb 6th
Wow, Eminem has been in two commercials. That Chrysler ad was actually pretty good. Maybe a little late but the heart was in the right place
9:04 PM Feb 6th
Nostalgia attack! Who would’ve thought that Uncle Jesse and Michael Richards would be part of a Super Bowl spot? Good job with that one, NFL
9:24 PM Feb 6th
I really hope Johnny Depp has a line in that Rango movie where he says, “We can’t stop here, this is owl country.” #SBAds
9:35 PM Feb 6th
That Chevy commercial was all sorts of win. Honorable mention goes to the Verizon iPhone ad. I guess they really did save the best for last.
9:59 PM Feb 6th
May 22nd, 2009
according to

The sandwich chain Subway may be solely responsible for the NBC Show ‘Chuck’ staying on the air, speculates this article.

Subway has basically become the official sponsor of the show. Entering into a deal with Subway may deter the cancellation of the spy comedy despite less-than-stellar ratings. And the payoff? Prominently displaying Subway sandwiches within the scene settings and also shameless mentions within the dialogue itself.

Is this the future of product placement?

Well, that’s an inherently flawed question. This sort of hyperreal advertising is already happening in the present. Everyone’s aware that Simon, Paula and Randy (and Kara) all only drink one brand of carbonated beverage. The Transformers movie franchise is the perfect platform for GM’s highly transparent product placement campaign. Viewers of the CW hit ‘Smallville’ can tell you exactly which model of Toyota the show’s characters love to drive and their favorite brand of chewing gum. Even Terminator Salvation, set in a nigh-apocalyptic future, featured a particular SUV blown up by robots. In the scene immediately following the dust settling, viewers had to try hard to ignore the grill of the vehicle on the ground, still proudly displaying the JEEP logo. There was another scene where survivors gathered at a gas station/former convenience store. The camera deliberately panned upward to show a much weathered 7-ELEVEN logo.

Is this the future of product placement?

Will money soon influence art to the degree that the audience will not be able to ignore it? In the age of TiVo and online viewing, commercials have certainly lost their impact. Is the only solution to make TV shows into ads themselves? When do we reach the tipping point? Back when product placement wasn’t as common, it was easy to tell which companies paid to have their goods deliberately placed onto a set. And then it began happening more and it became harder to tell which were the result of natural dialogue (i.e. saying ‘iPod’ instead of ‘mp3 player’) and which were being paid for (ironically, the makers of the Harold and Kumar series did not have a deal with White Castle). So what happens when it becomes too evident that product placement is happening? Will it just stop working altogether? Will viewers resent that brand? Or will they grow to love the product as if it were their own child?

Only time will tell.

April 30th, 2009
according to

Link: P&G forecasts ‘buyer’s market’ in advertising

Too bad I’m on the agency side.

In the long run, this is a bad thing for the Advertising industry. Companies- big, important ones that others look to for guidance- are telling everyone that advertising is not that important. That it’s expendable.

Well guess what? It ain’t. Unless all your competitors are also scaling back on Advertising the same rate you are, you’re gonna lose market share. And when the economy turns and there’s money to be spent on ad campaigns again? Well, those who cut the most will be stuck playing catchup longer.

Brands cannot afford to be forgotten. Especially in this economic climate, you want people to remember your name, your product.

In my opinion, one company that’s doing it right is Hyundai. At the beginning of the year, they started the Hyundai Assurance Program campaign, which went far beyond any other car company’s Unique Selling Proposition at the time. Of course, GM has had their rejoinder. I watch broadcast TV a lot, and I can tell you that Hyundai commercials are becoming more plentiful (either that, or just more memorable). And look at the results: Hyundai has not only strengthened their brand retention, but has also increased sales. Now that’s good media planning!

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