the frequency a kenny chung blog

Is the Metropolitan Transit Authority (MTA) in the process of a rebranding campaign? Everyone knows they could use some good press (there’s only so much news you can read about budget cutbacks or more potential fair hikes).

I usually use Tuesdays to critique NYC Subway advertisements, but today something else caught my eye. Take a look at the new map:

Subway map redesign (before and after)
Subway map redesign (before and after)

You can immediately tell that the main colors are a bit more muted. At first, it may just seem that the brighter blue of the water makes the land look greyer by comparison, but both colors have changed. The land is now more of a concrete color, which makes sense only from a non-cartographic kind of way. But it does bring a retro look and feel to it all.

As far as the layout goes, I think it’s a big improvement. There’s more room to actually see the subway lines (particularly in Manhattan) and there’s less clutter. However, I hope they create one with as much information as the old one for the big kiosk-type maps on the subway platforms.

As far as the rationale behind redesigning the map, that’s a different story. To me, it was not worth redoing. Sure, it’ll be noticed by the experienced straphanger’s eye, but why even bother? Until something big happens like the completion of the famed 2nd Avenue line or the city finishes the new Brooklyn Nets stadium, there’s not much worth bringing attention to.

It would have definitely been a better idea if they switched the colors after they actually made noteworthy changes. It would then perform the double duty of catching eyeballs and showing progress for a perpetually floundering transit system.

And of course, I’m not a big fan of the color choice. But as fellow native New Yorkers can attest to, people will complain, get used to it, and then forget all about it. I mean, that’s how it works whenever they hike up the fares, change express trains to local, cut service…

edit: I also noticed that their Service Change signs are now different color, with a new layout and printed on glossy paper. I can’t help but think that it had something to do with how easy it is to spoof Subway posters. Check out the new ones:

Redesigned Subway Changes Poster
Redesigned Subway Changes Poster

January 17th, 2010
according to

OK, I totally understand that some people dislike the advertising industry and think it’s evil and misleading capitalism. I really do understand that point of view. So sometimes having another trade to fall back on assures you that you don’t have to be in the industry, but that you choose to. For me, one of those trades is graphic design. I mean, how could yo1u say that graphic designers have bad intentions?

Spanish MP’s photo used for Osama Bin Laden poster


I have so many questions regarding how this even happened.

In one of my posts last month, I questioned how terrible graphic designers still get hired to do so much high-profile work. It doesn’t get much more high-profile than working for the FBI. For counter-terrorism.

This is just embarrassing for designers everywhere.

Well to be fair, the I in FBI doesn’t stand for intelligence…

December 22nd, 2009
according to

2009’s Most Ridiculous Uses Of Photoshop

This has me wondering why it’s so difficult to get a job in graphic design…

I do some freelance graphic design on the side. It doesn’t pay the bills and is inconsistent, but it keeps me busy and with pocket money.

So seeing stuff like this breaks my heart a little bit: Twitter Paid Designer $6 For Its Icon

Thanks to James for the link.

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