Internet Marketing

If 2015 was any indication, people still care about movies. Total domestic gross was $11.1 billion. The top three movies were all record-breaking sequels (Star Wars Episode VII: The Force Awakens, Jurassic World, and The Avengers: Age of Ultron). And despite declining viewership, the 88th Academy Awards still drew over 34 million sets of eyeballs. […]

I was invited to the 2015 SEJSummit in NYC hosted by Searchmetrics. It was unique in that they advertised zero vendor pitches, just content. And they definitely delivered on that promise. The day was jam-packed with 8 speakers, talking about a wide variety of topics ranging from content strategy to user tracking to mobile SEO. Each presentation […]

Communication scholars are sure to be familiar with Marshall McLuhan’s famous phrase “The medium is the message”. In lay terms, McLuhan proposed that how you convey a message to your audience is just as important as the message itself. For instance, McLuhan believed that television viewers were less objective and less literate than readers of […]

I’ll admit that the title of this blog post is a bit sensationalist, but walk down this path with me and maybe it will be justified enough to make sense. Alternative names for this blog post? “How to Sell SEO to a Non-Believer” or “Wagering on SEO” or maybe even “SEO is next to Godliness”. […]

This past week, NPR’s On The Media dedicated the latter half of their show talking about Search Engine Optimization. There’s some good basic stuff in there, putting all of the recent bombshells and ramifications into lay terms. Available in audio form and transcripts. The segments: How to Cheat Google David Segal, the author of the […]