the frequency a kenny chung blog

March 1st, 2011
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This past week, NPR’s On The Media dedicated the latter half of their show talking about Search Engine Optimization. There’s some good basic stuff in there, putting all of the recent bombshells and ramifications into lay terms. Available in audio form and transcripts.

The segments:

How to Cheat Google
David Segal, the author of the NYT article outing JCPenney, explains some of the problems with the algorithm and how Google punished JCP and other sites.

Matt Cutts, Head of Google’s Web Spam Team
Interview with Matt Cutts about how Google engineers operate and how they respond to user questions, etc. Pretty standard stuff from Cutts.

How Search Engines are Changing Journalism
How online news outlets are using SEO to their advantage, including the HuffPo model.

Steven Rosenbaum and the Curation Nation
Interview with the CEO of who says that user recommendations may become more important than search engines when it comes to sharing content.

The Formula for a Most-Emailed Story
Professors looked at months’ worth of NYT articles and came up with some factors that correlate to high levels of sharing (including the quantification of “awe”).

Link to stream/download the full 02.25.11 Episode of On The Media.

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