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Posts tagged ‘marketing’

The following notes are from the presentation titled “For Good Measure: Brand Measurement in a Digital World” at SES NY from Wednesday, March 27, 2013. Note that these are just my notes, and I am not necessarily endorsing any strategies, tactics or POVs stated therein. Dollar shift from TV to in-stream not happening because lack […]

The following notes are from the presentation titled “Spy vs Spy: Key Insights to Outperform the Competition” at SES NY from Wednesday, March 27, 2013. Note that these are just my notes, and I am not necessarily endorsing any strategies, tactics or POVs stated therein. Freemium content is a big threat, especially Google products. #sesny […]

For the Advertising/Marketing Class of 2013, I present you everything I’ve learned about this industry. 1) Get out now. Don’t go into advertising or marketing. People will hate you. Your parents will think you’re doing the devil’s work. You’ll never be able to adequately describe what you do when you meet strangers outside the industry […]

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