the frequency a kenny chung blog

Posts tagged ‘TV’

The following notes are from the presentation titled “For Good Measure: Brand Measurement in a Digital World” at SES NY from Wednesday, March 27, 2013. Note that these are just my notes, and I am not necessarily endorsing any strategies, tactics or POVs stated therein. Dollar shift from TV to in-stream not happening because lack […]

I would be remiss if I didn’t blog about Super Bowl XLIV commercials. I thought last year’s showing was pretty weak (a sign of companies cutting back ad spending), but this year was far worse. There were few that made me laugh out loud, think about something poignant, or really feel any connection to a […]

November 4th, 2009

Maps

It seems you can’t turn on the TV these days (or Hulu or whatever transmission method you prefer) without seeing a “maps” commercial by Verizon. The short of it is that Verizon claims to have 5x more 3G coverage than AT&T. Brilliant ad campaign. And if they did their homework correctly, there’d be no way […]

That whole Balloon Boy saga was a huge blow to the credibility of news organizations everywhere. It really showed that nobody was above covering sensationalistic news. Perhaps, at a deeper level, it also explained why the Internet has eclipsed traditional media as the news channel of choice for so many people. I don’t dislike traditional […]

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