the frequency a kenny chung blog

NASA is great at social media! Oh wait, the video above was created by someone who couldn’t stand how bad NASA was at social media.

On the one hand, this does show that NASA has fans and supporters passionate enough about the direction and future of aerospace research to take it upon themselves to improve the brand.

On the other hand, it’s a bit troubling that a governmental agency with such great brand recognition and funding could fail so miserably in the online space.

Link: Awesome Viral Video Bashes NASA’s Social Media Efforts

This video makes no mention of the Volt, or even of automobiles.

But it still drives people to the website. Good or bad campaign?

March 21st, 2009
according to

Just because.