What Balloon Boy means to the News Industry - kenny chung : the frequency

the frequency a kenny chung blog

That whole Balloon Boy saga was a huge blow to the credibility of news organizations everywhere. It really showed that nobody was above covering sensationalistic news. Perhaps, at a deeper level, it also explained why the Internet has eclipsed traditional media as the news channel of choice for so many people.

I don’t dislike traditional news as an industry. It’s strange to be part of the generation that gets to witness the transition of what was once nontraditional into the new norm. And to watch the aging dinosaurs buckle at the knees, one by one. Things like the Balloon Boy hoax showed how easy it was to exploit traditional media and how desperate those outlets were to break a story that people care about.

And that is why I totally support the criminal charges brought against Balloon Boy’s parents. The advent of the 24 hours news cycle has done wonders to undermine the integrity of TV news. Hopefully, with lessons learned from this hoax, the industry will regain some shred of dignity. If it’s not too late, that is.

But really, who would have thought that parents who named their kid Falcon could be desperate for attention?

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