That Sprint commercial really redefined cyber-bullying. And in a really dumb way. #SuperBowl #SB52 #SBAds #BrandBowl #BrandBowl52

— Kenny Chung (@kennySHARKchung) February 4, 2018

I could've sworn I just saw Alpha 5 in that Star Wars Solo commercial #SuperBowl #SB52 #SBAds #BrandBowl #BrandBowl52

— Kenny Chung (@kennySHARKchung) February 4, 2018

The resemblance is uncanny. #StarWars #Solo #PowerRangers #Alpha5 #SuperBowl #SB52 #SBAds #BrandBowl #BrandBowl52 pic.twitter.com/PNFi6vYG1k

— Kenny Chung (@kennySHARKchung) February 4, 2018

Glad that Ram trucks came up with a NFL team to identify with. Wait… #SuperBowl #SB52 #SBAds #BrandBowl #BrandBowl52 pic.twitter.com/kJ8Tz2GN7Q

— Kenny Chung (@kennySHARKchung) February 5, 2018

I liked that Tide commercial, but they should've really used their ad time to introduce their new slogan: "Don't eat our products anymore, please". #SuperBowl #SB52 #SBAds #BrandBowl #BrandBowl52

— Kenny Chung (@kennySHARKchung) February 5, 2018

I liked that Tide commercial, but they should've really used their ad time to introduce their new slogan: "Don't eat our products anymore, please". #SuperBowl #SB52 #SBAds #BrandBowl #BrandBowl52

— Kenny Chung (@kennySHARKchung) February 5, 2018

To paraphrase @TheOnion, ‘No Way To Prevent All These Concussions,’ Says Only Sport Where This Regularly Happens. #ConcussionBowl #SuperBowl #SB52

— Kenny Chung (@kennySHARKchung) February 5, 2018

That Tide ad with the Old Spice Guy is perfect synergy from P&G. #SuperBowl #SB52 #SBAds #BrandBowl #BrandBowl52

— Kenny Chung (@kennySHARKchung) February 5, 2018

Already calling it: major backlash for using Dr. Martin Luther King Jr's voice to sell a goddamn pickup truck. #SuperBowl #SB52 #SBAds #BrandBowl #BrandBowl52

— Kenny Chung (@kennySHARKchung) February 5, 2018

Hmm, just remembered there was a @reddit post a few weeks ago where a user was at a stoplight, and Keanu pulled up next to him on a motorcycle. Am I getting paranoid or is everything viral marketing? https://t.co/bKPOifCn4h #SuperBowl #SB52 #SBAds #BrandBowl #BrandBowl52

— Kenny Chung (@kennySHARKchung) February 5, 2018

sometimes twitter is v good pic.twitter.com/sdGjcG5B0R

— PoliticalMath (@politicalmath) February 5, 2018

I'm so confused with the depth of field in this Justin Timberlake half-time show. How are lights from behind him in front of him? This is pre-recorded and those lights were added in post, right? #SuperBowl #SB52

— Kenny Chung (@kennySHARKchung) February 5, 2018

What the hell is wrong with JT's hairline? #SuperBowl #SB52

— Kenny Chung (@kennySHARKchung) February 5, 2018

#SuperBowl #SB52 #SBAds #BrandBowl #BrandBowl52

Jim from the office as an action star?

[Civilians are accidentally killed during a drone airstrike.]

Jack Ryan: pic.twitter.com/VepqCAOgPu

— Kenny Chung (@kennySHARKchung) February 5, 2018

Tide and Chief Hopper are 100% winning so far this year. #SuperBowl #SB52 #SBAds #BrandBowl #BrandBowl52

— Kenny Chung (@kennySHARKchung) February 5, 2018

Kia exec: What's the concept of our commercial?
Entry level creative: Steven Tyler's done so many drugs that he needs a time machine to feel anything anymore.
Kia exec: Love it!#SuperBowl #SB52 #SBAds #BrandBowl #BrandBowl52

— Kenny Chung (@kennySHARKchung) February 5, 2018

"Family Greatly" is quite possibly the worst tagline I've ever heard. #Kraft #SuperBowl #SB52 #SBAds #BrandBowl #BrandBowl52

— Kenny Chung (@kennySHARKchung) February 5, 2018

Glad really they included a bowl of noodles with chopsticks front and center in that Monster commercial where the nerdy Asian kid was good at engineering. Wouldn't have been able to tell he was Asian otherwise. #SuperBowl #SB52 #SBAds #BrandBowl #BrandBowl52

— Kenny Chung (@kennySHARKchung) February 5, 2018

Here’s a recap of my thoughts on the commercials that aired during Super Bowl 48. Overall, I thought it was a pretty lackluster year. I went out of my way to not watch any of them beforehand (except some for work). Thoughts below:

• Most of the car commercials were weird for the sake of being weird, or just complete misses.
• Microsoft had a pretty damn heartwarming commercial (I actually recognized the cochlear implant clip from reddit a few years ago).
• I don’t know who Cure is, but I hate them.
• Budweiser went for half quality, half quantity. The Arnold ping pong and the homecoming one were the better ones.
• Fox did a pretty good job at building interest in the new season of 24.

First time in a long time I haven't cracked a smile at any Doritos Super Bowl commercials. #SBAds #BrandBowl #SB48

— Kenny Chung (@kennySHARKchung) February 3, 2014

THAT was the Budweiser ad everyone was raving about? So lowest common denominator. But I guess that's Budweiser's brand. #SBAds #BrandBowl

— Kenny Chung (@kennySHARKchung) February 3, 2014

Jack Bauer answers Dylan's "What's more American than America?" by shooting holes into a union jack. #SBAds #BrandBowl #SB48

— Kenny Chung (@kennySHARKchung) February 3, 2014

While everyone zigs with American pride Super Bowl commercials, Jaguar zags with British pride http://t.co/ayrM4GCMc7 #GoodToBeBad #SBAds

— Kenny Chung (@kennySHARKchung) February 3, 2014

Great Microsoft commercial. They really need some feel-good branding. #SBAds #BrandBowl #SB48

— Kenny Chung (@kennySHARKchung) February 3, 2014

Butterfinger should've made their hashtag #NutButtAndChoco instead. #SBAds #BrandBowl #SB48

— Kenny Chung (@kennySHARKchung) February 3, 2014

"We're going to New Jersey!" Probably the only time that's been uttered with enthusiasm. #SBAds #BrandBowl #SB48

— Kenny Chung (@kennySHARKchung) February 3, 2014

Chrysler consistently makes good Super Bowl commercials. Wasn't spectacular but hey, Bob Dylan. #SBAds #BrandBowl #SB48

— Kenny Chung (@kennySHARKchung) February 3, 2014

Budweiser should've combined their commercials and gave that soldier a homecoming with a stretch Hummer and ping pong with Arnold #SBAds

— Kenny Chung (@kennySHARKchung) February 3, 2014

1999 called, Kia. They want their cultural references back. #SBAds #BrandBowl #SB48

— Kenny Chung (@kennySHARKchung) February 3, 2014

A shame that they trimmed the Axe Peace commercial down to 0:30. Really is one of the better ones this year. #KissForPeace #SBAds #BrandBowl

— Kenny Chung (@kennySHARKchung) February 3, 2014

Audi with the first decent car commercial. Didn't seem very on-brand though. #SBAds #BrandBowl #SB48

— Kenny Chung (@kennySHARKchung) February 3, 2014

Bruno Mars featuring the Red Hot Chili Peppers, aka Bruno Mars didn't have enough crossover appeal.

— Kenny Chung (@kennySHARKchung) February 3, 2014

Cringing hard at those Cure commercials. #SBAds #BrandBowl #SB48

— Kenny Chung (@kennySHARKchung) February 3, 2014

#AmericaIsDiabetes #SBAds #BrandBowl #SB48

— Kenny Chung (@kennySHARKchung) February 3, 2014

Geico can't even be bothered to create a new commercial for the Super Bowl? #SBAds #BrandBowl #SB48

— Kenny Chung (@kennySHARKchung) February 3, 2014

All of these car commercials so far have missed the mark. #SBAds #BrandBowl #SB48

— Kenny Chung (@kennySHARKchung) February 3, 2014

Bud Light's only selling point is the fact that you can re-cap it and stop drinking crap beer. Sounds about right. #SBAds #BrandBowl

— Kenny Chung (@kennySHARKchung) February 3, 2014

Honda actually paid money to air that commercial? #SBAds #BrandBowl

— Kenny Chung (@kennySHARKchung) February 3, 2014

Honda actually paid money to air that commercial? #SBAds #BrandBowl

— Kenny Chung (@kennySHARKchung) February 3, 2014

Bono. Bank of America. AIDS. Three of the worst things on the planet. #SBAds #BrandBowl

— Kenny Chung (@kennySHARKchung) February 3, 2014

Bud Light, I was with you until OneRepublic. #SBAds #BrandBowl

— Kenny Chung (@kennySHARKchung) February 3, 2014

Need for Speed: The Jesse Pinkman Story #SBAds #BrandBowl

— Kenny Chung (@kennySHARKchung) February 2, 2014

I'm so glad I'm not in Chevy's target demographic. #SBAds #BrandBowl

— Kenny Chung (@kennySHARKchung) February 2, 2014

That Maserati commercial was so full of itself. #SBAds #BrandBowl

— Kenny Chung (@kennySHARKchung) February 2, 2014

Reggie Watts! #SBAds

— Kenny Chung (@kennySHARKchung) February 2, 2014