the frequency a kenny chung blog

January 17th, 2010
according to

OK, I totally understand that some people dislike the advertising industry and think it’s evil and misleading capitalism. I really do understand that point of view. So sometimes having another trade to fall back on assures you that you don’t have to be in the industry, but that you choose to. For me, one of those trades is graphic design. I mean, how could yo1u say that graphic designers have bad intentions?

Spanish MP’s photo used for Osama Bin Laden poster

Oh.

I have so many questions regarding how this even happened.

In one of my posts last month, I questioned how terrible graphic designers still get hired to do so much high-profile work. It doesn’t get much more high-profile than working for the FBI. For counter-terrorism.

This is just embarrassing for designers everywhere.

Well to be fair, the I in FBI doesn’t stand for intelligence…

December 22nd, 2009
according to

2009’s Most Ridiculous Uses Of Photoshop

This has me wondering why it’s so difficult to get a job in graphic design…

December 16th, 2009
according to

1st Light Festival banner in Brookline, MA designed by Kenny Chung

So it looks like the Town of Brookline, MA decided to reuse our designs to advertise the 1st Light Festival. What an honor!

Thanks to Tessa for snapping the picture (she also worked on the Town of Brookline account last year!)

December 15th, 2009
according to

Looks like the little search engine that could, did:
Bing Cracks 10% Search Engine Market Share

What will this mean for those of us in SEO? Well for one thing, it might be time to start tweaking our natural search optimization techniques to include the growing presence of bing. Here’s a good guide for optimizing for bing.

November 4th, 2009
according to

It seems you can’t turn on the TV these days (or Hulu or whatever transmission method you prefer) without seeing a “maps” commercial by Verizon. The short of it is that Verizon claims to have 5x more 3G coverage than AT&T. Brilliant ad campaign. And if they did their homework correctly, there’d be no way for AT&T to rebut.

However, AT&T found a solution: they’re just going to sue Verizon. Not about the claim, because they’re not arguing that it’s false. They’re suing because they claim that the Verizon ad is misleading.

Wait, what?

Yes, AT&T thinks that Verizon is implying that people without 3G coverage can’t receive phone calls or surf the web at all. Oh, did I mention that this is even after Verizon had fine print that clearly stated that phone and internet service are still available in areas without 3G on the AT&T network?

So why did AT&T do this? My guess would be they felt the shot to their pride. Verizon hit them where it hurt and there was no way AT&T could retalliate. I’m not saying AT&T should have taken their ball and went home, but they could have handled this much better than with a flimsy lawsuit. As of right now, I can see this turning into a PR nightmare.

Consider the following:

-AT&T filed the lawsuit not because Verizon’s claim of 500% more 3G coverage was false. People who read about the suit may correctly infer that AT&T concedes victory on that point.

-Others may read between the lines and feel that AT&T doesn’t believe in their own marketing/advertising department to come up with a rebuttal. Or maybe they don’t even have faith in their network.

-And let’s face it. This lawsuit makes AT&T seem like a kid who wants to play dodgeball but then complains when he/she gets hit.

Note: I should have prefaced this post by saying that I have been an AT&T customer for about 6 years (through the whole Cingular phase).

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