the frequency a kenny chung blog

March 25th, 2009
according to

I feel I owe you all an explanation.

So by now, my blog is fully active (using Blogger backend). I’ve tweaked the layout to better reflect my site and rebranded everything as well.

What’s in a name?

I feel it’s time for a history lesson. One of my best friends since 7th grade (the mysterious James who sends me links from time to time) once listened to the song What’s The Frequency, Kenneth? by REM and thought the first line of the song was “What’s the frequency, Kenneth the Shark?” That was utterly wrong, but from that misheard lyric spawned a nickname that’s stuck with me through the years.

Long story short, I’ve been the Kinky Shark, the Advertising Shark, and now I’m paying homage to my origins with The Frequency according to Kenneth. I feel the theme really encapsulates the intended purpose of this blog. I’m trying to stay attuned to the pulse of the Advertising industry and by proxy share some cool stuff with my readers.

Let’s see how this goes.

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