the frequency a kenny chung blog

July 29th, 2010
according to

If you’ve been wondering why I haven’t been writing much lately, there are a couple of reasons:

Firstly, I’ve been super busy at my (more or less) 9 to 6 job, consulting SEO clients and putting out fires.

Secondly, I’ve been completely redesigning my portfolio site! By now, has been totally revamped to be a lot more informative and intuitive.

So why did I redesign? In short, because I had to. The original site was a pile of loosely organized image pages that I created in a week in anticipation for visiting ad agencies back in March of 2009. And as it did not age well with its dated design and poor Information Architecture (not to mention poor SEO!), I felt it was not the best representation of myself as a professional or my abilities.

So I spent a couple of months compiling design ideas in the back of my mind and then spent a few weeks actually hand-coding and Photoshopping everything. And I must say, I’m quite proud of my work. In fact, if it weren’t so meta, I’d include my site as a piece of my portfolio on the site itself.

I feel this new design-centric and search engine and user friendly site does a much better job of conveying the duality of my professional skills.

So take a look around the new and/or improved Portfolio of Kenny Chung. Let me know if you have any suggestions, and maybe hire me for a design job sometime!

March 25th, 2009
according to

I feel I owe you all an explanation.

So by now, my blog is fully active (using Blogger backend). I’ve tweaked the layout to better reflect my site and rebranded everything as well.

What’s in a name?

I feel it’s time for a history lesson. One of my best friends since 7th grade (the mysterious James who sends me links from time to time) once listened to the song What’s The Frequency, Kenneth? by REM and thought the first line of the song was “What’s the frequency, Kenneth the Shark?” That was utterly wrong, but from that misheard lyric spawned a nickname that’s stuck with me through the years.

Long story short, I’ve been the Kinky Shark, the Advertising Shark, and now I’m paying homage to my origins with The Frequency according to Kenneth. I feel the theme really encapsulates the intended purpose of this blog. I’m trying to stay attuned to the pulse of the Advertising industry and by proxy share some cool stuff with my readers.

Let’s see how this goes.

March 4th, 2009
according to

Well, it’s happened.

I finally completed my portfolio website. And by ‘completed’ I mean it’s a work in progress, but it’s finally online (and not just on flickr).

The URL of course is, and if you’re reaching this blog via a link from that site, then welcome! And if you’re here for some other reason, that’s a little weird.

I’m going to continue to use this site to talk about Advertising news, trends, and pretty much everything I feel is relevant.

And if someone feels like giving me a job, that’d be nice…

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