the frequency a kenny chung blog

Posts tagged ‘Branding’

Every first year Psychology student has learned about the phenomenon of confirmation bias. In a nutshell, it means that people tend to selectively interpret information in order to reaffirm their preexisting beliefs. For instance, let’s say you believe that microwave popcorn tastes better than movie theater popcorn. Then there’s a good chance that the next […]

Source: M.T.A. Sells Naming Rights to Subway Station The MTA has finally been able to sell the naming rights to one of their subway stations. Atlantic Ave/Pacific Street (which is the connecting station for various trains and the LIRR) will be named after Barclays bank. The logic behind this change is that the new Brooklyn […]

May 6th, 2009

Sponsors of Tomorrow

Link: A Tech Company’s Campaign to Burnish Its Brand The NYT article above is about the new ad campaign for Intel created by Venables Bell. It’s only a rebranding campaign in the loosest sense. Intel hasn’t changed their target demographic or what they do. In fact, they probably will never have to (barring some huge […]

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