the frequency a kenny chung blog

February 24th, 2009
according to

Rejoice, my fellow Graphic Designers!

Ever since Tropicana rebranded their packaging, there’s been almost nothing but negativity towards the decision.

I remember the first time I saw it at the local Shaw’s (which I can’t bring myself to call Star Market), I thought it was horrendous. It reminded me of those 3-dimensional models of the planet where there was a quadrant cut out and you could see all the layers beneath the crust. I don’t need my orange juice to remind me of lava, it’s acidic enough as is.

Anyway, here’s a link to the article that made my day.

And here’s a picture of an ad we have on BU campus, that hopefully will be gone soon!

Tropicana Ad at Boston University

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