the frequency a kenny chung blog

Posts tagged ‘Rebranding’

Rebranding campaigns are a tricky beast. On the one hand, it’s easy to go in with the mindset that you can’t do any worse than your past attempts. But if you want it to really be successful, you put everything you have out there and leave it all in the ring. There’s not too much […]

February 24th, 2009

Rejoice! ReJuice!

Rejoice, my fellow Graphic Designers! Ever since Tropicana rebranded their packaging, there’s been almost nothing but negativity towards the decision. I remember the first time I saw it at the local Shaw’s (which I can’t bring myself to call Star Market), I thought it was horrendous. It reminded me of those 3-dimensional models of the […]

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