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Posts tagged ‘Microsoft’

Link: Microsoft Blasts Google’s Ad Policies Here’s a synopsis of the article: Microsoft denounces Google AdWords policy for hindering online advertising competition. Specifically, Microsoft execs feel that Google intentionally makes it unnecessarily difficult to transfer account/ad information from Adwords to other search engine advertisers, such as Microsoft AdCenter (for bing) or even Yahoo Marketing Solutions. […]

Rebranding campaigns are a tricky beast. On the one hand, it’s easy to go in with the mindset that you can’t do any worse than your past attempts. But if you want it to really be successful, you put everything you have out there and leave it all in the ring. There’s not too much […]

The one consistency I’ve found with Microsoft advertisements is that they’re pretty inconsistent. In the past few years (since the modern PC vs. Mac wars began), Windows commercials have generally been hit-or-miss. The last three-spot TV campaign they ran showed a lot of promise. I especially liked the introductory one featuring an Asian girl named […]

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