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Posts tagged ‘SEM’

If 2015 was any indication, people still care about movies. Total domestic gross was $11.1 billion. The top three movies were all record-breaking sequels (Star Wars Episode VII: The Force Awakens, Jurassic World, and The Avengers: Age of Ultron). And despite declining viewership, the 88th Academy Awards still drew over 34 million sets of eyeballs. […]

I was invited to the 2015 SEJSummit in NYC hosted by Searchmetrics. It was unique in that they advertised zero vendor pitches, just content. And they definitely delivered on that promise. The day was jam-packed with 8 speakers, talking about a wide variety of topics ranging from content strategy to user tracking to mobile SEO. Each presentation […]

It’s been a while since I’d been to an SEO meetup (it seems like all of the big players stopped running them), so I was delighted to see a great panel sponsored by Yext. There were a few good industry friends, as well as other talented folks. The full lineup was: Mike King, Founder & Digital […]

September 24th, 2013

The Medium is Still the Message

Communication scholars are sure to be familiar with Marshall McLuhan’s famous phrase “The medium is the message”. In lay terms, McLuhan proposed that how you convey a message to your audience is just as important as the message itself. For instance, McLuhan believed that television viewers were less objective and less literate than readers of […]

The following notes are from the presentation titled “For Good Measure: Brand Measurement in a Digital World” at SES NY from Wednesday, March 27, 2013. Note that these are just my notes, and I am not necessarily endorsing any strategies, tactics or POVs stated therein. Dollar shift from TV to in-stream not happening because lack […]

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