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Posts tagged ‘SEM’

The following notes are from the presentation titled “Spy vs Spy: Key Insights to Outperform the Competition” at SES NY from Wednesday, March 27, 2013. Note that these are just my notes, and I am not necessarily endorsing any strategies, tactics or POVs stated therein. Freemium content is a big threat, especially Google products. #sesny […]

Link: Microsoft Blasts Google’s Ad Policies Here’s a synopsis of the article: Microsoft denounces Google AdWords policy for hindering online advertising competition. Specifically, Microsoft execs feel that Google intentionally makes it unnecessarily difficult to transfer account/ad information from Adwords to other search engine advertisers, such as Microsoft AdCenter (for bing) or even Yahoo Marketing Solutions. […]

Link: China v Google Not About Free Speech The above article is written by Mark Pilatowski, who works in Search Engine Optimization (SEO). Speaking as someone quite familiar with the industry, I can tell you that us SEOptimizers have a unique view of Google. Our perspective of its business practices and user-oriented changes are a […]

July 13th, 2009

A Google Mutiny?

Link: The Time Has Come To Regulate Search Engine Marketing And SEO Here’s a quote from the article that speaks volumes to me (with my emphasis). “Here’s where the parallel to free trade breaks down. There are no perfect paradigms looking at free trade and import/export laws that exactly define or address this challenge.” And […]

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