the frequency a kenny chung blog

May 11th, 2009
according to

It was bound to happen. I have joined the TwitterSphere:

March 25th, 2009
according to

I feel I owe you all an explanation.

So by now, my blog is fully active (using Blogger backend). I’ve tweaked the layout to better reflect my site and rebranded everything as well.

What’s in a name?

I feel it’s time for a history lesson. One of my best friends since 7th grade (the mysterious James who sends me links from time to time) once listened to the song What’s The Frequency, Kenneth? by REM and thought the first line of the song was “What’s the frequency, Kenneth the Shark?” That was utterly wrong, but from that misheard lyric spawned a nickname that’s stuck with me through the years.

Long story short, I’ve been the Kinky Shark, the Advertising Shark, and now I’m paying homage to my origins with The Frequency according to Kenneth. I feel the theme really encapsulates the intended purpose of this blog. I’m trying to stay attuned to the pulse of the Advertising industry and by proxy share some cool stuff with my readers.

Let’s see how this goes.

March 23rd, 2009
according to

The posters that my AdClub group created for a BU Dance show event have printed and are now hanging around campus.

Here it is outside of the George Sherman Union:

BU Dance Sweet Dreams Poster
Sweet Dreams poster hanging at the GSU

And another picture for scale. It’s a pretty big poster!

I’m the Copywriter of record, but since there wasn’t much copy to write, I also did a portion of the design work (particularly the silhouettes and musical notes).

Sweet Dreams Poster BU GSU

Don’t have much time to update, but I’ll be back soon to write about what I’ve been working on lately.

Take it easy.

For my Computers in Communication class, we had to choose a “green” client on which to base all of our assignments throughout the entire semester. I chose First Act Guitars for their Bambusa guitar (made from bamboo and no wood at all). As part of the project, we had to create a PDF handout, a video, and then present a PowerPoint presentation to the class.

So last week, I borrowed a camera from BU College of Communication and actually headed down to the First Act Guitar Studio in Boston to film my fictional 30-second web spot promoting the guitar.

Here’s the finished product:

And here’s the handout I created:

First Act Guitars Store

Everyone was really courteous and accommodating. And of course, I couldn’t leave there without a new guitar (not a Bambusa though.) Snagged a First Act CE-140 on sale for $100 plus student discount. It’s a great guitar (not just for the money, but in general), I’ll probably keep it for a long time.

First Act Lola CE-140 Guitar
First Act Lola CE-140

Special thanks to Store Manager Jay Richardson and Guitar Specialist Tim Choate.

And of course, a link to the Bambusa product page.

March 4th, 2009
according to

Well, it’s happened.

I finally completed my portfolio website. And by ‘completed’ I mean it’s a work in progress, but it’s finally online (and not just on flickr).

The URL of course is, and if you’re reaching this blog via a link from that site, then welcome! And if you’re here for some other reason, that’s a little weird.

I’m going to continue to use this site to talk about Advertising news, trends, and pretty much everything I feel is relevant.

And if someone feels like giving me a job, that’d be nice…

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licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.